The company M. Dias Branco already had experience with exports to African countries, but was evaluating ways to expand its operations on the continent in a more assertive way, and Prisma's performance, based on the Market Identification service, was fundamental to help the company in this plan.
The objective of the project was to find the African countries most suitable for the export of biscuits, wafers, toast, pasta, ramen, flour and margarine.