The rise of Pistachio in the Brazilian market
Culinary Trend on Social Media: The Growing Consumption of Pistachios in the Brazilian Market , pistachio consumption has become a culinary trend on social media. Widely known in the Middle East, this nut offers health benefits, recommended for type 2 Diabetes cases, rich in fiber, helping to control sugar levels, and reducing the risk of diseases such as cancer. While previously mainly used in savory dishes, pistachios are now demonstrating growing potential in Brazilian confectionery.
International Market:
Regarding production, North America leads the pistachio market due to its climate, ideal for cultivation. The continent accounted for 58% of global production in 2018, with the United States standing out as the largest exporter, primarily serving China and the European Union.
Research indicates that by the end of 2029, pistachio consumption is projected to reach approximately $5.85 billion, driven by the increasing demand for healthy foods. However, healthy habits aren't the sole reason for the growth in pistachio consumption; in Brazil, the ingredient has shown significant potential in the preparation of sweets and desserts.
Brazilian Consumption of Pistachios:
According to the Food and Agriculture Organization (FAO) in 2022, the production area for this type of nut was approximately 1.2 million hectares. However, statistics show that pistachio consumption is growing faster compared to its production, justifying the high prices per kilo. Additionally, Brazil lacks a favorable environment for pistachio cultivation, although there is encouragement from the Federation of Agriculture and Livestock of Ceará (FAEC) for experimental planting in the state.
Despite these factors, pistachios have gained popularity among Brazilians, significantly contributing to record import levels in 2023. Driven especially by social media, demand for pistachios in Brazil is on the rise. Last year alone, $8.8 million worth of pistachios were imported, equivalent to 608 tons. The United States stands out as the main supplier to Brazil, accounting for around 77.7% of exports.
Expansion and Opportunities:
The potential for pistachio growth in the market is high, given Brazil's status as an active consumer of the nut. Therefore, it's conceivable to stay updated on possible investment opportunities in the Brazilian market. Moreover, with the importation of pistachios, it's necessary to have a list of potential buyers, establishing potential clients for this nut widely consumed in Brazilian desserts.
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By: Andressa Amorim on 05/15/2024
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